You know how it is with people handing you flyers in the train station? There are days when I walk passed them and there are days when I just grab one. When the flyers come with freebies like tissue though, I get the urge to want to be handed one.
It also depends on the one distributing them. When I see those cheerful, hopeful teenagers handing out the flyers, I feel the need to be more lenient on them. On occasion, I would even give a little eye contact and smile. There are those however who give you about 5 flyers; I mean c’mon, that’s cheating! They get paid to stand there in the crowd, carefully pick whom they hand out to, and smile.
Whenever I go to Orchard, that’s when I get handed the most flyers. Usually I’d go there on Fridays and I would be carrying my laptop bag. What people normally do is take a flyer, and at the sight of the very first garbage bin, they throw the flyer away. Waste of paper right? And I doubt people ever really read the whole of it too. I, out of the “kindness” of my heart and my great appreciation for people doing something useful and to not waste resources and other people’s efforts, I don’t throw these flyers right away. I stuff them in my laptop bag, and when it’s time to clean the bag, I read the flyers or, just throw them away…eventually hehe.
Just how effective an advertisement are flyers anyway? To be honest, I think it must be a real good strategy. Specially during sales and such.
